HALFMOON, N.Y. — The small building supply store in Watkins Plaza has been quietly doing business for nearly a year, but with its official grand opening last week the staff is ready to make some noise with local homeowners.

Builders First Source, 1675 Route 9, Halfmoon has two big-box competitors nearby and that suits them just fine. The company offers homeowners the kind of personal service that’s getting harder to find each day.

The store is a satellite branch for the company’s regional lumberyard in Johnstown and is quickly becoming a magnet for Capital Region do-it-yourselfers as well as homebuilders looking for better quality products.

“We’ve got one of the big boxes in our backyard and one in our front yard,” said sales representative Derek Spagnola with a smile. “We’re just where we wanted to be. This spot was chosen with a lot of thought.”

The showroom/store offers customers exterior millwork, doors and windows, siding, decking, and kitchen and bath design from someone with knowledge of the job as well as the product.

“We provide more personal service than the other guys,” Spagnola said. “It’s an environment where we don’t want to intimidate homeowners. It’s a showroom where they’re comfortable.

The store is part of a national chain out of Dallas, Texas, that bills itself as, “the nation’s largest supplier of structural building products, value-added components, and services to the professional market for new residential construction and repair and remodeling."

The company has 400 locations and 15,000 employees. It manufactures roof and floor trusses, wall panels, stairs, vinyl windows, custom millwork, and trim, and interior and exterior doors tailored to customers’ specific needs. The Halfmoon store also offers an extensive range of construction-related services, including design and product installation.

“We carry certain brands that we feel are in the better and best categories of the product lines,” Spagnola said. “We don’t do any installation ourselves, but we do vet our recommended contractors. We have a conference room in the back of the store where the homeowner and contractor can get together with our staff and discuss the specifics.”

The grand opening on June 5 was as much a company promotion and media opportunity as a pep rally for the store’s associates. With thumping recorded music, helium-filled balloons, a professional photographer and a food truck for free lunches the company truly put the grand in grand opening.   

“What you see inside is the vision of people who work here on a day to day basis,” said sales representative Tom Benson. “There were a few things that were outlined for us and then we filled in the things around it. We feel it came out really well. We want to be in this Clifton Park-Halfmoon location for years to come.”

Benson added that the company and its employees are flexible and well prepared for an evolving marketplace that changes on a daily basis.

Halfmoon Supervisor Kevin Tollisen welcomed the business to town, a location known to many builders as the fastest growing community in upstate New York.

“On behalf of the town, I’d like to welcome you,” he said. “We are so happy you’re right here in one of the busiest and fastest growing area in Saratoga County and we wish you the greatest amount of success.”

Inside the store, sales representatives stood ready by their appropriate sections waiting to help any and all customers who came in. Signs touted the company’s mission, first source for quality, first source for service, first source for value.

Paul and Dianne Booth of Gansevoort were two customers who made their way through the grand opening hoopla to focus on getting information on some summer project for their home.

“We’re doing a deck on our house and replacing a window and a front door on our son’s house so we’re checking out the best products and prices,” Dianne Booth said. “What’s good here is you can talk to salespeople who have some knowledge about what it is you want to do.”

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